Filum: Metaverse Business
Filum seeks to speculate a hybrid logistic in fashion industry by creating a seamless and immersive experience assisted XR technologies. When physical environment is digitally-enhanced, space becomes portals to a series of virtual interfaces that incubate new types of engagements and connections.
The project transfer the Transamerica Pyramid into a headquarter for a future fashion retailing company focusing on fashion and appareal. Challenging the conventional methodology of organizing the building horizontally and stacking programs on to each other, the project proposes a vertical and organic strategy accommodating its programmatic requirements. Artificial intellengence and parametric tools were employed to prototype an iterative and high fidelity design process.
Due to the heterogenous spatial requirement of the programs, the concept of strands was developed as the driven factor of the form. Challenging the conventional methodology of organizing the building horizontally and stacking programs on to each other, the project proposes an vertical and organic strategy accommodating its programmatic requirements.The form is based on a grid of vertical strands each assigned to a primary program (from recycled factory and fashion retail).
Just like how strands behave in textile manufacturing process, the functional cores interact with each other through the notion of knotting, bracing, and varying its thickness, to collectively generate the global form, plan typology, and void/solid relationship of the building.
The moment where the strands meet vertically are revealed in plan organization. The threshold was established to maintain the privacy required by office space, hub and incubator, while keeping a generous vertical volume that could be access by everyone. Bridging the cultural space and retail space, a vertical runway acts as a visual connection between the two. As the building rises vertically, the formal displacement from the elevation nurtures various plan typologies and spatial experiences curated by the circulation network to create a unique experience for each floor.
Team: Sean Meng, Poorva Joshi